In a significant shift, the Los Angeles Olympic Organizing Committee has relocated the International Broadcast Center for the 2028 Summer Games from Inglewood to Burbank. This decision was finalized by the executive board of the International Olympic Committee in June 2023, marking a new direction for LA28.
The preparations for the International Broadcast Center campus at Warner Bros.' The Ranch will commence in January 2027. This facility will utilize 16 soundstages, providing essential infrastructure for major media rights holders, including NBCUniversal and Warner Bros. Discovery.
Warner Bros.' The Ranch as Broadcast Hub
Simon Robinson, President of Global Experiences and Studio Operations at Warner Bros. Discovery, expressed that being selected by LA28 validates the purpose of the campus. He stated, "Hosting the LA28 Olympic and Paralympic Games’ International Broadcast Center is both an honor and a reflection of Warner Bros.’ leadership in serving the creative community."
Previously, LA28 had indicated that the Hollywood Park Studios in Inglewood would serve as a supplementary location for operations, but the main base will now be at Warner Bros. The Ranch officially opened as a major studio lot expansion in March 2023.
Hollywood Park Studios Plans
The Hollywood Park Studios, planned by Rams owner Stan Kroenke, will be constructed adjacent to SoFi Stadium, YouTube Theater, and the NFL Media office. This site will cover 12 acres and feature five soundstages, each measuring 18,000 square feet.
Initially, LA28 anticipated around 8,000 broadcasters would utilize the center during the Summer Games. With the shift to Warner Bros., these broadcasters will now have a dedicated space at The Ranch.
Looking Ahead to LA28
Shana Ferguson, LA28’s Chief of Sport and Games Delivery Officer, remarked, "The Ranch will be an incredible home for the International Broadcast Center, offering a purpose-built production campus for Media Rights Holders and Olympic Broadcasting Services to capture and share the defining moments of the LA28 Olympic and Paralympic Games."
As LA28 prepares for the influx of the global broadcast community in 2028, the move to Warner Bros.' The Ranch aims to enhance the overall media experience for the Olympic and Paralympic Games.
🤖 This article was rewritten by Feed and Figures' editorial AI from a report originally published by Hollywood Reporter. Facts and quotes are preserved from the original; the rewrite focuses on clarity and structure. For the unedited original, see the source link below.
