Documentary+ will premiere the docuseries “The Price of Milk” on July 2, showcasing the cultural influence of the iconic milk marketing campaign. The series, produced by XTR and People’s Television, will feature all four episodes available for streaming on the Documentary+ platform, including free access on its network.
Details About the Docuseries
Directed by Nicholas Bruckman, an Emmy-nominee known for works like “Not Going Quietly,” the docuseries delves into the marketing strategies behind the famous campaign. It highlights how the slogan “Got Milk?” became a cultural phenomenon.
Viewers can expect a blend of investigative storytelling and pop culture analysis, making it a must-watch for fans of marketing history.




