Jaeger-LeCoultre has officially welcomed Omar Sy as a friend of the house, launching a new campaign titled The Hour Before in June 2026. The renowned French actor, known for his roles in Lupin, The Intouchables, and X-Men: Days of Future Past, showcases the often-overlooked moments that precede significant achievements in his career.
Omar Sy's Journey to Stardom
Before his rise to fame, Omar Sy dedicated years to honing his craft. His breakthrough came with the film The Intouchables in 2011, where he starred alongside Francois Cluzet. This performance earned him a prestigious César Award and marked a pivotal moment in his career.
In a recent interview with Jaeger-LeCoultre, Sy reflected on the importance of the moments that lead to success. He stated, “In the beginning, performing was about joy. I loved making people laugh. Then I started to realize that stories could connect people from very different backgrounds.”
Sy's Philosophy on Watchmaking
The collaboration with Jaeger-LeCoultre is a natural fit for Sy, who has always admired the art of watchmaking. He expressed, “For me, a watch is more than an accessory; it reflects a relationship with time, with discipline, and with personal expression.” His appreciation for the brand's commitment to detail aligns with his personal and professional values.
