EU mandates redesign for Instagram and Facebook due to addictive features

Meta's Instagram and Facebook are under scrutiny after a preliminary investigation by the European Commission found the platforms' designs to be 'addictive.' The investigation, initiated in May 2024, highlighted concerns over user wellbeing, particularly for minors and vulnerable adults, and could lead to significant redesigns and fines for Meta.

EU Findings on Addictive Design

The European Commission's investigation concluded that Meta failed to adequately assess the risks associated with the addictive nature of its platforms. Key features, such as personalized recommendations, autoplay, and infinite scrolling, were identified as factors that exacerbate users' compulsive use.

According to the Commission, these elements contribute to users entering an 'autopilot mode,' making it difficult for them to disengage. The report emphasized the need for Meta to reevaluate its approach to user engagement, particularly regarding mental health impacts.

Potential Consequences for Meta

If the Commission finalizes its findings, Meta could face fines up to $12 billion, which represents 6% of its annual worldwide turnover. In 2025, Meta's revenue was reported at $200.97 billion. Additionally, the Commission may require Meta to implement significant changes to its platforms, such as disabling autoplay and infinite scroll by default.

Henna Virkkunen, the Commission’s tech policy chief, stated, “Protecting the physical and mental health of Europeans must be a priority for social media platforms.” This statement underscores the EU's commitment to enforcing the Digital Services Act and holding platforms accountable for their design choices.

Next Steps for Meta and Users

Meta will have the opportunity to defend its practices before any penalties are imposed. Meanwhile, users of Facebook and Instagram may soon see changes aimed at reducing addictive behaviors. The Commission's recommendations include more effective screen time breaks and adjustments to the recommendation algorithm to prioritize user wellbeing over engagement.

This investigation coincides with ongoing legal challenges in the United States, where Meta faces claims regarding the intentional addictive nature of its apps. As the EU also considers a potential ban on social media access for individuals under 16, the landscape for social media regulation is rapidly evolving.