On July 7, 2026, X announced new video editing tools in its iOS app, addressing the issue of top accounts allegedly stealing videos from other users. Nikita Bier, X’s head of product, highlighted that many videos from prominent accounts are "simply stolen from other users, sometimes 5 years after they originally went viral." This move aims to promote original content creation on the platform.
New Video Tools Introduced
The new built-in video editor and recorder are now available in X's iOS app. These tools include features for overlaying captions in multiple languages and a green screen option that allows users to add custom backgrounds using images from their camera roll. A video demonstration showcased the ability to trim videos and automatically generate captions, enhancing user experience and creativity.
Bier noted that video content constitutes nearly half of the impressions on X, emphasizing the importance of originality. The introduction of these tools is part of a broader strategy to encourage users to produce unique content instead of reposting material from others.
Addressing Content Theft
Bier previously mentioned that his team identified numerous large accounts that were "programmatically reuploading content" to exploit X’s revenue-sharing program. In response, X plans to allocate impressions from such posts to the original creators. This initiative aims to ensure that content creators are fairly compensated for their work and to discourage the practice of reposting stolen content.
In addition to the new tools, X is also reducing payouts to accounts that share "stolen reposts and clickbait." This effort reflects X’s commitment to fostering a platform where original creators can thrive without the risk of having their work misappropriated.
Encouraging Originality Among Creators
With the rollout of these new features, X is incentivizing creators who share original content. Bier stated that those who refrain from posting recycled content will "climb faster than other account[s]." This statement reinforces X’s dedication to supporting genuine content creation and enhancing user engagement on the platform.
- New video tools available on X's iOS app
- Features include multi-language captions and green screen backgrounds
- Addressing theft of content from original creators
- Incentives for posting original content
🤖 This article was rewritten by Feed and Figures' editorial AI from a report originally published by The Verge. Facts and quotes are preserved from the original; the rewrite focuses on clarity and structure. For the unedited original, see the source link below.
