Replica Leads Next Interactive Studio's Showcase at Bucheon Film Festival

On July 6, 2026, Next Interactive Studio showcased its latest interactive film slate at the Bucheon International Fantastic Film Festival. The highlight of the event was Replica, an innovative Chinese-language interactive animated feature that invites audiences to engage with the film in real-time.

Next Interactive Studio's Innovative Approach

Next Interactive Studio unveiled its self-developed interactive cinema ecosystem at the festival, attracting over 100 audience members eager to experience a film in an interactive format. This unique approach aims to foster deeper emotional connections between the audience and the content.

According to the studio, Replica exemplifies the convergence of technology and entertainment, pushing boundaries in storytelling. Co-produced with Kinlea Culture, the film focuses on three dimensions of emotion: content emotion, immersive emotion, and social emotion. This strategy reflects a growing trend in the industry towards audience-driven content.

Highlights of the Bucheon Showcase

The Bucheon International Fantastic Film Festival is known for its dedication to innovative cinema, making it the perfect venue for Next Interactive Studio's showcase. The festival provided a platform for interactive experiences that allowed the audience to play a role in the storytelling process.

Alongside Replica, the festival featured other notable works, including the upcoming Indonesian virtual-production horror feature Whispers of Fatimah, which is set for a September release. This showcases the festival's commitment to diverse and engaging content.

The Future of Interactive Films

Interactive films like Replica represent a new frontier in entertainment, offering viewers a chance to influence the narrative and experience stories in a more personal way. This format not only appeals to a younger audience but also aligns with the increasing demand for emotional engagement in cinema.

As the industry evolves, projects like Replica could pave the way for future innovations in interactive storytelling, making cultural exports more dynamic and engaging.