Nearly a quarter of UK pubs, bars, and restaurants are currently operating at a loss, according to a recent survey published by hospitality trade bodies. This alarming statistic comes as a coalition of celebrity chefs and restaurateurs, led by Tom Kerridge, intensifies their campaign for a reduction in VAT specifically for the hospitality sector.
Impact of Financial Losses on the Hospitality Sector
The survey highlights significant challenges faced by the hospitality industry, with 24% of establishments reporting they are losing money. These findings underscore the ongoing struggles within the sector, particularly in light of rising costs and economic pressures.
Chefs and business owners are advocating for a VAT cut from the current 20% to 10%, arguing that such a measure would provide much-needed relief. The campaign aims to address the financial burdens that have been exacerbated by inflation and changing consumer behavior.
Celebrity Chefs Rally for Change
Leading figures in the culinary world are uniting to push for this crucial change. Tom Kerridge, a prominent chef, has taken a leading role in the campaign, emphasizing the need for government support to ensure the survival of the hospitality sector.





