Kelela, the genre-bending R&B artist, has recently released her third studio album, New Avatar, which showcases her unique blend of soul, sex, and shoegaze. In an interview, she reflects on her evolution as an artist and her commitment to social issues, particularly her support for Gaza. This conversation took place at a recording studio in east Williamsburg, New York.
Kelela's Artistic Journey and Social Advocacy
Since her breakout mixtape Cut 4 Me in 2013, Kelela has established herself as a significant force in the music industry. She has collaborated with notable artists like Solange and Gorillaz, influencing a new generation of musicians. Kelela emphasizes the importance of using her platform to address social issues, stating, "We can find renewal despite the bullshit we navigate as Black women." Her work not only challenges musical norms but also resonates deeply with her audience.
In her latest album, Kelela blends various musical styles, from R&B to electronic, while maintaining a strong connection to her roots. The album reflects her journey of self-discovery and empowerment, as she continues to push the boundaries of her sound.
Innovative Sound and Visuals in New Avatar
With New Avatar, Kelela reinvents her musical style, incorporating elements of rock and shoegaze. The album has received praise for its unexpected yet successful sound, showcasing her silky, hook-laden vocals. Influenced by her experiences in indie rock and electronic music, Kelela's artistry is a testament to her versatility.
