On March 28, 2026, Joey Graceffa officially signed with HeartRock Partners for management representation. The internet personality, known for his YouTube series Escape the Night, aims to expand his platform and explore new business opportunities.
Joey Graceffa's Rise to Fame
Graceffa gained significant fame as a content creator, with 69 million views on the first episode of season two of Escape the Night alone. He boasts 9 million subscribers on YouTube, 6.3 million followers on Instagram, and nearly 1 million on TikTok. Beyond his online presence, he has ventured into entertainment, publishing, and entrepreneurship.
As an author, Graceffa has penned the memoir In Real Life: My Journey to a Pixelated World and the young adult novel The Twelve. He also created the all-natural pet wellness brand Tale and appeared on the reality competition series The Amazing Race.
HeartRock Partners' Vision for Joey Graceffa
According to Alec Shankman, CEO and founder of HeartRock Partners, the firm is excited to represent Graceffa. “We couldn’t be more excited about representing Joey. He’s not only a pioneer of the creator economy but also a genuinely entrepreneurial-minded innovator; so he embodies everything we look for in a HeartRock client,” Shankman stated.
HeartRock Partners was founded earlier this year by Shankman, a former head of alternative at Gersh. The agency focuses on three primary areas: representing entrepreneurial-minded talent, building consumer products brands, and maximizing new technology for storytellers and content owners.
Future Endeavors and Plans
With HeartRock’s expertise, Graceffa aims to enhance his already impressive platform and brands. The agency has ambitious plans to explore new brand collaborations and business ventures that align with Graceffa's entrepreneurial spirit.
- 69 million views on Escape the Night's season two premiere
- 9 million subscribers on YouTube
- Author of In Real Life and The Twelve
- Founder of the pet wellness brand Tale
🤖 This article was rewritten by Feed and Figures' editorial AI from a report originally published by Hollywood Reporter. Facts and quotes are preserved from the original; the rewrite focuses on clarity and structure. For the unedited original, see the source link below.
