Jewish heir Dennis Baum fights against AfD's misuse of Simson brand in Germany

Dennis Baum, an 82-year-old heir of the Simson company, is actively opposing the far-right Alternative for Germany (AfD) party's appropriation of his family’s name in their political campaign. This confrontation highlights the complexities of identity and history in contemporary Germany, particularly in the east, where the AfD has gained significant traction.

Simson Brand's Complicated Legacy

The Simson brand, founded in 1856 by a Jewish family in Suhl, Thuringia, has a rich history intertwined with the region's culture. Originally known for manufacturing firearms, it later became famous for producing mopeds that were iconic in the former German Democratic Republic (GDR).

After World War II, the factory continued operations under the GDR, producing mopeds that became a staple of East German life. However, the family's ownership was severed when the Nazi regime forced them to relinquish control in 1935. Now, Baum, representing the family's legacy, is distressed by the recent political exploitation of their brand.

AfD's Political Tactics and Cultural Appropriation

The AfD, under the leadership of Björn Höcke, has been accused of using cultural symbols like the Simson moped to bolster their far-right agenda. In a recent campaign video, Höcke is seen leading a convoy of retro Simson mopeds, invoking nostalgia while promoting a narrative of East German identity.

According to political analyst Johannes Hillje, the party's use of the Simson brand is part of a broader strategy to connect with regional pride while masking their extremist views. Hillje noted, "It is a tactic to cover the nativist and radical character of the party." This appropriation of a beloved cultural symbol for political gain raises significant ethical questions.

Baum's Call to Action

In response to the AfD's appropriation, Baum stated, "The bottom line for us is: Get the Simson name out of politics, all politics." He emphasizes that the family’s identity as a Jewish family stands in stark contrast to the AfD’s documented antisemitism. The family is determined to reclaim their narrative and protect their heritage from being misused.

As the political landscape in Germany continues to evolve, Baum's efforts serve as a reminder of the importance of historical context and the responsibility that comes with cultural symbols. Amidst rising far-right sentiments, the struggle for identity and representation remains crucial.