Israeli Culture Minister Miki Zohar has intensified his campaign against the film industry with a new advertisement released on July 9, 2026. In this campaign spot, Zohar mocks Israeli filmmakers, labeling them as anti-Israel profiteers, and pledges to redirect public funding away from movies he claims 'blacken' Israeli soldiers. This announcement comes just days before the Jerusalem Film Festival is set to begin.
Miki Zohar's Campaign Strategy
As a prominent member of Prime Minister Benjamin Netanyahu’s right-wing Likud party, Zohar aims to rally support ahead of the party’s primaries. His recent comments reflect a broader strategy to galvanize right-wing voters who are increasingly critical of the film industry’s portrayal of Israel.
The campaign ad features Zohar ridiculing filmmakers, suggesting that their works are detrimental to the nation’s image. He asserts that public funds should not support projects that he believes undermine the Israeli military’s reputation.
Impact on Israeli Cinema
Zohar's stance raises significant questions about the future of Israeli cinema, particularly regarding government funding. Many filmmakers fear that political influences could lead to censorship or reduced budgets for projects that do not align with the current government’s views.
