iRobot has unveiled the Roomba Electro Plus, its first-ever manually-operated floor cleaner, on July 7, 2026. Priced at $399, this 5-in-1 device combines vacuuming, mopping, and disinfecting capabilities, catering to customers who prefer a hands-on cleaning approach.
Features of the Roomba Electro Plus
The new Roomba Electro Plus is designed exclusively for hard floors and is similar to manual wet-dry cleaners offered by brands like Dreame and Roborock. A standout feature is its ability to convert regular tap water into a commercial-grade disinfectant through an electrolyzing process, ensuring safety for both kids and pets.
Equipped with a self-cleaning roller mop and a propulsion motor, the Electro Plus reduces manual effort. Its charging dock not only charges the device but also washes and dries the mop using hot water and air, although users must clean and refill the water tank after use.
New Robot Vacuums from iRobot
Alongside the Electro Plus, iRobot has introduced five new models of Roomba robot vacuums, featuring enhanced suction power, smaller sizes, and reduced prices. These models are primarily updates to the earlier 2025 lineup. For example, the top-tier Roomba Max 775 Combo Robot now boasts increased suction power of 30,000Pa and is priced at $999.99.
- Roomba Max 775 Combo Robot + Auto Wash Dock: $999.99
- Roomba Max 715 Vacuum Robot + Auto Empty Dock: $699.99
- Roomba Plus 575 Combo Robot + AutoWash Dock: $799.99
- Roomba Plus 515 Combo Robot + AutoWash Dock: $699.99
- Roomba Plus 415 Combo Robot + AutoWash Dock: $599.99
Customer Reactions and Market Position
According to Adam Pope, iRobot's chief engineer and vice president, the Electro Plus addresses customer demands for a quick, handheld cleaning solution. He stated, “If they have a mess that they want to clean up, maybe they want to do that quickly with this type of handheld product.” With this launch, iRobot aims to fill a gap in the market for effective hard floor cleaning solutions.
The introduction of the Roomba Electro Plus and the updated Roomba models is a strategic move by iRobot to enhance its product lineup and cater to evolving consumer needs in home cleaning technology.
🤖 This article was rewritten by Feed and Figures' editorial AI from a report originally published by The Verge. Facts and quotes are preserved from the original; the rewrite focuses on clarity and structure. For the unedited original, see the source link below.
