Google shuts down Tenor GIF API, impacting popular apps like Discord and WhatsApp

Google is discontinuing the Tenor GIF API today, affecting GIF search functionalities in popular applications such as X, Discord, Bluesky, and WhatsApp. While the Tenor website remains operational, these platforms will need to transition to alternative GIF services.

Impact on Popular Platforms

The shutdown of the Tenor API means that users will no longer be able to access its GIF library directly through these apps. Google acquired Tenor in 2018, providing a searchable GIF library that allowed users to find GIFs using keywords.

Competing services like Giphy and Klipy may see an increase in usage as these platforms seek alternatives. The transition process for these apps is expected to vary in duration and complexity.

Google's Continued Use of Tenor

Despite the API shutdown, Google will continue to utilize Tenor within its own services, including Google Messages. This decision allows Google to maintain access to a rich library of GIFs for its users while other platforms adjust.

Users can still access the Tenor website to search for GIFs, but integration within third-party applications will no longer be supported.