Google announced on July 9, 2026, that it will implement a new labeling feature for advertisements created using its generative AI tools. The update, revealed during a press briefing, aims to enhance transparency in advertising across platforms including Google Search, Google Discover, and YouTube.
Understanding the AI Labeling System
The new feature will automatically apply a label stating "created or edited with AI" to ads generated by Google's own tools. Users can access this information through a new section in Google’s My Ad Center, which is designed to provide insights into how ads are made.
By tapping on the three-dot menu or the info button on any ad, users can view the details under the "how this ad was made" tab. This initiative is part of Google's broader efforts to improve user trust and clarity in advertising.
Manual Labeling for Non-Google AI Ads
While Google will automatically tag ads created with its tools, advertisements made using external AI technologies will require manual labeling by the advertisers. This process ensures that users are aware of the origins of the ads they encounter.
In select regions, users may also see the AI label displayed directly on the ad itself, either automatically or when manually disclosed by the advertiser. This feature aligns with similar practices by other tech companies, such as Meta, which has implemented an "AI info" label on its ad platforms.
Previous AI Disclosure Initiatives
This new labeling system builds on Google's previous efforts to regulate AI-generated content in advertisements. In 2024, it introduced a disclosure for synthetic or digitally altered content specifically for political ads. Earlier this year, Google expanded access to SynthID and C2PA content labels, which help identify deepfake content in various media.
- New features: AI labels for ads
- Automatic application: Google-generated ads
- Manual application: Non-Google AI ads
- Similar initiatives: Meta's AI info label
As digital advertising continues to evolve, Google's new AI labeling feature represents a significant step towards ensuring that consumers are informed about the nature of the advertisements they encounter.
🤖 This article was rewritten by Feed and Figures' editorial AI from a report originally published by The Verge. Facts and quotes are preserved from the original; the rewrite focuses on clarity and structure. For the unedited original, see the source link below.
