Brittany Schaffer Appointed as New CEO of Country Music Association to Succeed Sarah Trahern

The Country Music Association announced on July 8, 2026, that Brittany Schaffer will be the new CEO, succeeding Sarah Trahern. Schaffer, currently a dean at Belmont University and former executive at Spotify, will officially begin her role on January 1, 2027, after Trahern's retirement.

Brittany Schaffer's Background and Experience

Brittany Schaffer brings a wealth of experience to the CMA, having played a pivotal role in Spotify's country music operations. Her leadership experience at Belmont University has also prepared her for this significant position within the CMA.

Schaffer's appointment comes as the CMA aims for a smooth transition, ensuring that its operations remain stable during this change in leadership. As part of the transition plan, she will join the CMA on September 8, 2026, before officially taking over as CEO.

Sarah Trahern's Legacy at the CMA

After leading the CMA for 13 years, Sarah Trahern announced her retirement on January 14, 2026. Under her leadership, the CMA has seen significant growth and success, making her a well-respected figure in the country music industry. Trahern's tenure has been marked by various initiatives aimed at promoting country music and supporting its artists.

Her decision to step down has paved the way for a new era at the CMA, with hopes that Schaffer will continue the organization's mission and build on its successes.

The CMA's Future Direction Under Schaffer

As Brittany Schaffer prepares to take the reins, the CMA is focused on a strategic transition plan that aims to ensure continuity for its staff, board, and members. The organization is optimistic about its future under Schaffer’s leadership.

Key points for the CMA’s future include:

• Continuing to promote country music globally.
• Enhancing support for emerging artists.
• Expanding partnerships within the music industry.

With Schaffer at the helm, the CMA is poised to navigate the evolving landscape of the music industry, ensuring that it remains a vital force in promoting country music.