In a surprising turn of events, the World Cup 2026 has captured the hearts of American fans, showcasing packed stadiums and record-breaking TV audiences. This phenomenon unfolded during the tournament, with the US men’s national team (USMNT) facing Belgium in a thrilling match that drew millions of viewers.
Record Attendance at World Cup Matches
American stadiums have seen an average of 64,511 fans attending each game, surpassing the 2022 tournament by over 10,000 fans. With a remarkable 99.7% occupancy rate, FIFA reported selling 6.5 million tickets for the tournament. Fans from various backgrounds, both American and international, have flocked to the games, celebrating a spirit of unity.
Polling data from Ipsos Sports indicates that four in ten US adults actively followed the tournament on social media, while one-quarter of Americans watched games at bars or restaurants. This surge in interest reflects a growing passion for soccer in the US.
Unprecedented Television Ratings
Television viewership has shattered records, particularly for the USMNT's match against Belgium, which averaged 33 million viewers on Fox, peaking at 41 million during the last moments. This surpassed viewership for major sports events, including the 2025 World Series and the NBA Finals.
Other matches have also drawn impressive numbers; for instance, the game between England and Mexico attracted 21.7 million viewers on Fox and 23.2 million on Telemundo. The average viewership for Fox/FS1 during the tournament has been around 5 million viewers.
The Rise of Soccer in the United States
This growing fandom can be attributed to the longstanding development of soccer in the US. The 1994 World Cup hosted by the US was pivotal, leading to the establishment of Major League Soccer (MLS). The Women’s World Cup victories in 1999 and 2019 further fueled interest, showcasing the potential for American teams on the world stage.
Major TV networks have secured rights to broadcast prominent leagues like the Premier League and La Liga, turning millions of Americans into dedicated fans. The convenience of primetime broadcasts has also made it easier for fans to engage with the tournament without disrupting their daily schedules.
- Average attendance: 64,511 fans
- Occupancy rate: 99.7%
- Tickets sold: 6.5 million
- USMNT vs Belgium viewers: 33 million
- England vs Mexico viewers: 21.7 million on Fox
The World Cup has become a unifying force across the nation, with fans celebrating their love for the game. As the tournament progresses, it is clear that soccer is solidifying its place in American sports culture.
🤖 This article was rewritten by Feed and Figures' editorial AI from a report originally published by Guardian Football. Facts and quotes are preserved from the original; the rewrite focuses on clarity and structure. For the unedited original, see the source link below.
