Alonso Ruizpalacios at BAM: Emphasizing the Need for More Trojan Horses in Film

Alonso Ruizpalacios, the acclaimed director of ‘The Kitchen,’ highlighted the importance of 'more Trojan horses' in film during his masterclass at the Bogotá Audiovisual Market (BAM) on July 4, 2026. The event was notably delayed due to Colombia's FIFA World Cup match against Switzerland, which ended in a disappointing penalty loss for the home team. Ruizpalacios addressed the audience's collective disappointment by referencing Elizabeth Bishop’s poem, 'One Art.'

Understanding the Concept of Trojan Horses in Film

Ruizpalacios explained that 'Trojan horses' in cinema refer to narratives that disguise deeper social or political messages within engaging stories. He believes that filmmakers should creatively embed these messages to challenge audiences and provoke thought. 'We need more Trojan horses,' he stated, emphasizing that entertainment should not shy away from addressing pressing issues.

The director drew inspiration from his own experiences, reflecting on how loss can shape storytelling. He noted that stories often emerge from personal struggles, and filmmakers have a unique opportunity to connect with viewers on an emotional level. 'Art can be a refuge,' he said, reiterating the power of storytelling in times of distress.

The Role of AI in Modern Filmmaking

During the masterclass, Ruizpalacios also touched on the increasing role of AI in the film industry. He voiced concerns about the potential perils of relying too heavily on technology, noting that while AI can enhance certain aspects of production, it cannot replace the human experience that drives authentic storytelling. 'We must be cautious with AI,' he warned, advocating for a balance between innovation and human creativity.

He encouraged aspiring filmmakers to harness technology while remaining true to the core of their narratives. 'Technology should serve the story, not the other way around,' he advised, highlighting the importance of maintaining artistic integrity.

The Impact of Events on Creative Expression

The delayed start of the masterclass served as a poignant reminder of how external events can influence creative expression. Ruizpalacios acknowledged the audience's mood, using the moment to bridge personal and collective experiences through poetry. 'Sometimes, we find solace in shared experiences,' he reflected, connecting the themes of loss and resilience.

As the Bogotá Audiovisual Market continues to grow, events like these foster dialogue among filmmakers, encouraging them to explore innovative narratives that resonate with audiences. Ruizpalacios' insights serve as a call to action for filmmakers to embrace creativity and challenge norms.