2026 Gothia Cup Kits Designed by Players Monica Jusu Bah and Felicia Schröder

The 2026 Gothia Cup kits have been designed by Swedish football stars Monica Jusu Bah and Felicia Schröder, who once competed in the world's largest international youth football tournament. Their designs reflect personal experiences and aim to inspire the next generation of players participating in the tournament in Gothenburg, Sweden.

Players Creating for Players

Both Jusu Bah and Schröder bring a unique perspective to the design process, having recently transitioned from players to creators. “We wanted to create something that feels personal, something we would have been proud to wear ourselves when we were younger. It’s not just a shirt. It represents where you come from and where you want to go,” said Jusu Bah.

At just 23, Jusu Bah connects with the younger players competing in this year’s Gothia Cup, while 19-year-old Schröder recently signed with Real Madrid, exemplifying the dreams and aspirations of young athletes. Their designs are inspired by their friendship, symbolized by a tattoo they share.

Inspiration Behind the Design

The design emphasizes unity and ambition, with elements representing their differences and shared experiences. “The sun and the moon represent our differences but also what brings us together as friends and football players,” explained Schröder. The intention behind the kit is to instill confidence and connection among the young players.

As the Gothia Cup approaches, these kits will be worn by teams from around the world, providing a unique opportunity for young athletes to travel and build friendships. The tournament, which includes approximately 1,900 teams from 75 nations, is set to take place in July.

Looking Ahead

Following the Gothia Cup, Jusu Bah and Schröder will compete in the European playoffs in October, determining Sweden's participation in the Women’s World Cup in Brazil next year. They hope their kit inspires players to dream big and think, “that could be me.”